Free Tool · grounded in response research
Idle rows
cost money*
Workable rows without a weekly feed. Desks stop after 2 touches — most closes need 5+. The gap, in numbers. Two minutes, no email.
The closer to 0 the follow-ups, the bigger the leak: at 0–1 touches roughly a tenth of a 5+ touch system gets captured.
Cost of idle rows
Revenue leaking every year
KES 3,150,000
leads × close rate × 30% follow-up capture
Captured currently
KES 1,350,000
of what proper follow-up would close
Hours wasted every year
384
manual hours spent chasing by hand
One 100-row feed, shipped weekly
KES 3,375,000
at the stated close rate, assuming a weekly feed
Rows needed per week maps to tier: 10 routes T1, 50 routes T2, 300+ routes T3. 3-month minimum, 4 clients max. Self-selected by volume.
See tiersWhy these numbers
9x
Leads responded to within 5 minutes are 9x more likely to convert than those called after 30 minutes. (Harvard Business Review)
42 hrs
Average professional-services inbound response: ~42 hours. Speed is the cheapest edge.
80%
of sales require 5+ follow-ups, yet most firms give up after 2 touches. Persistence is a system, not a personality trait.
80%
of Kenyan B2B leads come through WhatsApp — and 70%+ of Kenyan users are mobile-only. Follow-up must live there.