About DDi

We build software for marketers and salespeople. That's it.

Buy it once, own it, run it on your own server. No monthly fee, no seat math, no renting the same tool twice.

Who's behind it.

Ian Dullu Jillo builds this himself, from Kilifi, Kenya. Self-funded, no outside investment, no board to answer to. Self-taught software background with years spent on sales and marketing systems for real organisations.

There is no polished founder story here. The background is a person who kept watching small teams pay rent on software that did one job badly, and decided to build the one job properly instead.

Why one-time pricing.

Software should be owned, not rented forever. A tool that solves one job should cost one number, once. After that the only thing changing hands is work you do yourself, on a copy that is yours.

So every product here is a single flat price. You pay once, we set it up and hand it over, and it runs on your own server with your own database. Includes 3 months of free updates. After that, it's fully yours.

No subscription, ever. That is not a promotion or an introductory rate. It is the business model.

Scope

This is not for HR, finance, or ops teams. We build for sales and marketing only. If your problem lives outside those two functions, we are the wrong studio and we would rather say so here than after a call.

The principles.

01

Own your data

Your database, your control. Export anytime. No vendor lock-in.

02

Focused tools

One job per tool. Not a generic platform with features you will never use.

03

One-time pricing

One flat price per product. No per-user fees, no renewals, no feature tax. A number you can approve.

04

Proven delivery

Systems in production for awards programmes, events, and foundations. See the work.

05

Secure infrastructure

Global edge hosting. No servers to babysit. Reliable when you need it.

Accreditation

Who we built for.

Pride of Africa Awards

Event nomination system

Golf Events Kenya

Sales and partnership management

The Young African Foundation

Programme and event platform

Full previous work →

Ian Dullu

Founder

Builds software for teams that need outcomes. Systems background, delivery obsession. Self-funded.

The studio exists for one reason: useful tools should be easy to buy and hard to lock into.

Ian Dullu -- founder of DDi

Built once. Sold once.

For marketers and salespeople who want to own what they run.